Beto Carrero World is a theme park located on the northern coast of the state of Santa Catarina, Brazil. Opened on December 28, 1991, by its founder João Batista Sérgio Murad, artistically known as Beto Carrero, the park was developed in an area of 14 million square meters. Beto Carrero World is located in the municipality of Penha, 35 kilometers from Balneário Camboriú, 60 km from Blumenau, 66 km from Joinville and near Navegantes Airport. From the BR-101, it is just over six kilometers to the entrance of the Beto Carrero World, also by double track of asphalt. The development is considered the largest theme park in Latin America. João Batista Sérgio Murad, who spent 16 years almost full-time in the role of the fictional cowboy Beto Carrero, the central character of a park that was inaugurated on December 28, 1991 and began with little more than a giant wheel and improvised spectacles under circus tarps. Currently, Beto Carrero World is a themed fun complex with theaters featuring daily shows, radical toys and a zoo. More than 1 100 people work there, including artists and employees. During the BNT 2012, the park presented an important international alliance in the Brazilian entertainment market. The agreement is about new attractions designed with two international film companies, which are Dreamworks Animation and Universal Studios. Dreamworks specializes in animations such as Shrek, Kung Fu Panda, and Madagascar.