The Toy Museum collection, an extremely important collection for the quantity and quality of pieces (more than a thousand, from the late 1700s through the 1970s, some of which are unique) is owned by Michele Chiesa, an antique dealer who decided to entrust the municipality of Bra. It began "almost for fun" with a deposit of old toys that the Church decides not to sell, but to expand, the collection is enriched by the antiquary in the space of thirty years with objects that aroused particular emotions and that he managed to buy in a low cost in a period in which toys in Italy were not yet considered important. Over time, the "joke" turns into passion and curiosity and leads him to seek, with the help of his son Giovanni, increasingly rare and particular pieces. Thus, it creates a collection that includes not only industrial or craft products, but also toys that result from familiar and / or popular production with characteristics peculiar to the toy's history. It also enriches it with other materials (photographs, books, postcards, small furniture, rare comics and more) linked to the world of childhood. In 1995, the collector exhibited, in his house, the collection of toys in a real museum. Given the interest in the collection, visited every year, as well as by fans or just curious of many schools, according to the City of Bra, Chiesa decides to grant the city its museum which becomes one of the most important of its kind, if not the only public, by number and quality of parts in the Piedmont area.